SOPHIE by SOPHIE respects your privacy and the right to control your personal data. Our guiding principles are simple. We will be open to inform you about what data we collect and why. We will protect your data as if it were our biggest trade secret.
Here is a summary of what you can expect by visiting our website:
- We track your web activity for marketing purposes.
- We collect personal information for marketing purposes and communication.
- We process personal information by sending them to integrated Email and CRM systems for marketing and nurturing purposes.
- We save personal information in Klaviyo for analysis purposes.
- Your behaviour and web activity can be used for marketing purposes such as profiling, and marketing analysis.
What personal data do we collect?
Sophie by Sophie collects the information primarily from you as a customer. Examples of personal data that we might collect are your name and other contact details such as phone number, email address or physical address. Sophie by Sophie may update your information from other public records if it is necessary in order to maintain good registry care.
Sophie by Sophie registers personal data in connection with:
- Notification of a service offered through the various platforms offered by the Company.
- When you enter your e-mail address or your mobile phone number on the website.
- If you contact us via email, by phone, our websites and social media.
- If you sign up for email subscriptions.
- Your visit to our websites and app, including but not limited to traffic data, location data, weblogs and other communications data, such as the IP address, type of device, operating system and browser type used for the visit.
Collecting with consent
By clicking the "Close" button, you agree that the personal data (i.e. your name, phone number and email address) you enter in forms on different locations on this site may be used for marketing purposes for the services you are exposed to where you are asked to fill in your personal information. We also collect your IP address, geographic position, and interests in order to better adapt our marketing to you.
By clicking on the "Close" button, you also agree that we may add a so-called third-party cookie on your computer from the Company. This cookie will follow you and your online behaviour on other websites in order to offer you marketing based on your online behaviour.
How we use collected information
The Company processes personal data mainly for the purposes stated below and for any additional purposes stated at the time of collection:
- To fulfill orders for services through one of the platforms offered by the Company;
- Enable good customer service, like managing your requests, correcting incorrect information or sending information you requested e.g. newsletter;
- Information on ordering a service is stored and analyzed, as well as the basis for offers and discounts as well as promotion of both general and targeted nature;
- In order to manage customer profiles, conduct analyses and market research;
- For system administration and for obtaining statistical data about the behaviour and patterns of our users, this does not identify any individual but occurs at aggregated level;
- To develop, deliver and improve our products and services through analysis of your behaviour on our websites and app.
- Personal data is also used for analysis to perform segmentation/profiling, in order to develop targeted offers and services
- To send you information and promotion via SMS, email, app, push or other digital contact routes such as social media since you have an active customer relationship with us;
- To contact you via app, SMS, email or post about other offers, promotions or services that we believe may be of interest to you, please note that you may decline this promotion at any time;
- To provide you with relevant recommendations, offers, and custom services based on what other people with similar behaviours have been interested in, what you have chosen for service, looked at and shown interest in;
- To help us develop our site and app to be more useful and to enhance your user experience of the platforms offered through the Company by customizing the display of the services to the device being used;
- To send important messages as communication about changes in our terms and policies;
To be able to market us, our products and services.
Legal basis: Legitimate interest. The processing is necessary for our legitimate interest in being able to market our company and our products and services if you have previously purchased a product from us or created a user account but not completed the purchase. If you are not a customer with us, we will ask for your prior consent, e.g. when you sign up for our newsletter. Remember that you can contact us at any time to oppose our direct marketing. All our newsletters include an unsubscribe button. You can reach us at firstname.lastname@example.org.
No later than 2 years after your last activity (e.g. when you last made a purchase, opened and clicked on a link in our newsletter or logged in to your user account).
Information that may be disclosed
The Company only collaborates with partners handling personal data within the EU/EEA or with companies that maintain the same level of protection as in the EU/EEA by, for example, have joined the so-called Privacy Shield Agreement between the EU and the United States.
When you use our site and app, personal data may be collected via e.g. cookies. This is only done through a separate consent. This will store the information about your use and the pages that are visited. This could be technical information about your device and Internet connection such as operating system, browser version, IP address, cookies, and unique identifiers. When visiting our websites where our services are provided, different techniques can be used to recognize you in order to learn more about our users. This can be done directly or through the use of third-party technology.
Legal basis, storage, and disclosure of personal data
By submitting data to the Company, you provide your permission for the Company to register and store information about which service purchased and processing the specified personal data for the specified purposes. As a legal basis for treatment, the Company will refer to the fulfillment of agreements, legitimate interest or consent. If the Company uses legitimate interest as a basis, it will only be done for the purposes stated above. Please note that you can at any time withdraw yours consent by contacting us, for contact details, see the heading How to contact us.
The treatment is in accordance with current legislation and means that personal data are not retained for a longer period than necessary for the purpose of the treatment. The Company will store your personal data as long as you are a customer with us. For marketing purposes, information older than 2years is not used. This implies that data will be erased when they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected. Some information may be retained longer when required due to other legal requirements. However, all handling of personal data always ensures high security and confidentiality.
Your rights and choices
You have rights regarding your personal data and you are able to influence your information and what is saved. The Company will, on its own or the customer's initiative, rectify data that is found to be incorrect. You can also at any time request that your data be deleted or that its use is limited by contacting us (for contact routes see the heading "How to contact us"). If you believe that we do not respect your rights, please contact the Company or you can contact the Data Protection Authority in your country, please find the right one at http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm
You can at any time refrain from receiving marketing communications from us by updating your account settings on My Pages by clicking "unsubscribe" in the email and SMS communications that we send you. You are always welcome to contact our customer service to help you decline our communications.
You can, once a year, receive information about the personal data registered in a written form from Sophie by Sophie.
Links to other sites
In the event that our site contains links to third party websites, websites, or materials published by third parties, these links are for information purposes only. Because the Company has no control over the content of these websites or its materials, we are not responsible for its content. The Company is also not responsible for any damages or losses that might arise from the use of these links.
How to contact us
For further information about personal data management or if you have any questions, feel free to contact us or:
P. +46 8 612 12 40