From the very beginning of her career, Sophie Gyllenhammar Mattsson knew that she wanted to initiate a charity collaboration and so she contacted the World Childhood Foundation. The World Childhood Foundation was founded in 1999 by Her Royal Majesty Queen Silvia of Sweden. The goal of Childhood is that no child should be exposed to a violent or damaging environment, but instead have the opportunity to grow up with memories of a safe and loving childhood.
In 2007, Sophie designed the Childhood bracelet with 10 precious gemstones that each represents a paragraph in the UN Convention on the Rights of the Child. For every jewellery sold, 10% is donated to the World Childhood Foundation. In 2017, at the 10th anniversary of the collaboration, Sophie created an entire Childhood collection, adding two more pieces to the Childhood family. Today the collection contains of the classic Childhood bracelet, the Childhood Necklace and the Childhood Earrings. Each piece with 10 precious gemstones in both silver and gold plated silver.
For each sold piece of Childhood Jewellery 10% is donated to the World Childhood Foundation.
Sophie by Sophie's Childhood bracelet at Livrustkammaren in Stockholm. Precious jewellery is a historical symbol of power and wealth and was until the 18th century reserved for the upper strata of society. Common among the Swedish royals were coronation regalia and signature rings with the national coat of arms, which were used to sign documents. The jewelry is one of the most coveted objects of its time and was often inherited from one generation to another. Have a look at the Royal jewellery at ”Livrustkammaren” in Stockholm, Sweden, fashion jewellery from the 16th century to the 21st century with a bracelet made by the Swedish Jewellery designer Sophie by Sophie for Queen Silvia's Childhood Foundation, a piece of jewelery that she herself frequently wears. The bracelet is available for purchase for the common people and it clearly shows how the Royals jewellery has become available outside the castle. Today's Swedish Royalty exchanges traditional jewellery with modern Swedish designers such as Sophie by Sophie.